Whether you’re an aspiring entrepreneur looking for passive income streams or a creative looking to monetize your work online, diving into digital products can be a total game-changer. But where do you start? Do not worry, I got you! Here are the top 5 things you need to kickstart your digital product business:
1. Profitable Niche Ideas:
The foundation of any successful digital product business is a profitable niche idea. Take the time to identify a niche market that aligns with your interests, expertise, and target audience’s needs. What knowledge or skills do you possess that others might find valuable?
Look for niches with high demand and low competition, as this will increase your chances of success.
Consider exploring niche markets such as printable planners, social media templates, educational resources, or graphics. By focusing on a specific niche, you’ll be able to tailor your products to meet the unique needs of your target audience and stand out in a crowded marketplace.
Something to keep in mind: if you find niches that have a high search volume, that means you have a large audience looking for those particular products! And if you are able to find those same niches with low competition… YOU HIT THE JACKPOT because that is how you stand out in a saturated market!
If you need more guidance, check out our Niche Finder Bootcamp inside of the Digital Seller Membership.
2. In-Demand Product Ideas:
Now that you’ve chosen a profitable niche, it’s time to brainstorm in-demand product ideas that will resonate with your target audience. Look into trending topics and customer preferences within your chosen niche to uncover product ideas with high demand.
Some popular digital product ideas include printable planners and organizers, social media graphics and templates, and educational ebooks and guides. By creating products that address specific pain points or fulfill a need within your niche, you’ll attract more customers and increase your sales potential.
3. Design Tools:
Once you have a list of product ideas, you can bring them to life by using different design tools. While there are a variety of design tools available, finding the right balance of functionality, ease of use, and affordability is key if you want to create products consistently!
Now one of my favorite platforms to create designs is Canva!
Canva is a popular choice for designing digital products due to its user-friendly interface, extensive library of templates, and robust design features. Whether you’re creating graphics, ebooks, or social media templates, Canva offers a versatile platform that simplifies the design process and allows you to bring your creative visions to life. (If you want to learn how to create them, click here!)
But is this your only option… of course not!!!
You can also check out the following websites that many online creators use to create their digital products:
- Photoshop
- Photopea
- Coreldraw
- Pixlr
Remember: the objective here is to find a platform that you find EASY TO USE! So test out all the options above until you find something that works best for you.
4. Marketplace Platform
Choosing the right marketplace platform to showcase and sell your digital products is crucial for reaching your target audience and maximizing your sales potential. My number 1 recommendation is Etsy, which is a very well-known platform for selling physical and digital goods.
There are also other online marketplaces such as Creative Market, Redbubble, & Gumroad, which cater to digital product creators and provide tools and resources to help you build and grow your business.
Before adding all your digital products to their platform, I suggest doing your research and evaluating each platform’s fees, features, and audience demographics to determine which one aligns best with your business goals and target market.
5. Keyword Research:
The fifth and final thing you’ll need in order to start your digital products business is a keyword research strategy! This is essential to optimize your product listings to get found in search results. Doing keyword research allows you to identify relevant keywords and phrases that your target audience is searching for.
You can use Etsy‘s search bar or keyword research tools such as Google Keyword Planner to identify high-search volume & low-competition keywords related to your niche. By optimizing your product listings with relevant keywords, you’ll increase your chances of ranking higher in search results and attracting more potential customers to your shop!
And there you have it!
Those are the 5 things you need to start if you want to create a digital products business. Can you see that it doesn’t have to be time-consuming, confusing, or overwhelming?! In case you’re wanting a little more guidance, I can walk you through my exact step-by-step process and the key strategies I use in my own business inside of The 2 Week Entrepreneur course!
